A celebration of movement and materiality, the all-black capsule champions the human form, through silhouettes that epitomize power, freedom and individuality.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision.
Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.
Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles.
Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule.
Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.
Drawing inspiration from the Film Noir genre, and strength and dynamism of the photographers the likes of Helmut Newton and Richard Avedon, the campaign lauds the essentialism of the all-black line.
Elevated black and white portraits, taken against a soft white grey background, are offset by a playful spotlight that imbues the images with intrigue, and freedom.
The campaign, like IVY PARK, upholds fearless confidence, celebrating those that move through the world, unapologetic in their self-expression.